Lemonds isn’t just a brand—it’s a statement. The goal was to craft a visual identity that was sophisticated yet inviting, polished yet personal. Design Henge stepped in to create a brand presence that was not only memorable but effortlessly iconic.
Year
2024
Role in project
UX/UI Design - branding
Clients
Orange county
Brief From The
Client
Lemonds approached Design Henge with a clear directive: elevate the brand while maintaining its effortless charm. The goal was to refine the visual identity without losing the warmth and authenticity that define the brand. They wanted a design system that felt refined, adaptable, and deeply connected to their aesthetic.
The Challenge Our Client Was Facing
The existing brand lacked cohesion and didn’t fully express the elegance and sophistication that Lemonds embodies. The challenge was to create an identity that felt fresh and contemporary while maintaining timeless appeal. The design needed to be striking yet subtle, structured yet flexible—something that would resonate with a modern audience while standing the test of time.
Overview
Lemonds wanted a design refresh that aligned with its brand ethos—natural, effortless, and timeless. The old identity lacked consistency and didn’t fully capture the essence of the brand. The new design needed to not only define a unique visual language but also create a cohesive experience across all touchpoints.
Design Henge developed a brand system that is flexible yet distinctive, ensuring that Lemonds stands out while maintaining an air of quiet luxury. The approach was centered on clarity and sophistication, ensuring that every detail, from typography to color choice, aligned with Lemonds’ vision.
- Presentation of your logo on different media
- Graphic research and production
- raphic research and production
- Delivery of your logo in professional formats
Results
120%
Months Project Duration
120%
Months Project Duration
120%
Months Project Duration
Branding
